As with many other fields of business, the wine industry is extremely competitive. Millions of cases of wine are distributed and sold in the US alone. Global demand among wine consumers is high and the number of domestic start-up wineries increases yearly — many of which are small producers that depend on an exceptional, targeted marketing strategy that effectively showcases the quality and unique characteristics of their craft, distinguishing them from the competition. 
This is the sweet spot where Fred advances his wine marketing expertise for winery clients by defining and building their brand through the creation of visually captivating labels and packaging, launching and building wine clubs, conceiving and executing direct marketing programs through email and social media, generating retail sales through wholesale distribution channels, garnering critical wine ratings from national wine media and implementing complementary public relations programs — all working in symmetry to reach and grow a consistent, satisfied customer base — striking a balance between realistic case production levels and profitability. 
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